OTTera's Advertising Division, AdNet+ and Thoughtful Announce Partnership to Launch Self-Serve Advertising Platform: CreateAds


Las Vegas, NV, Tuesday, April 16th, 2024 - A groundbreaking partnership between OTTera AdNet+ and Thoughtful Agency Inc. has paved the way for the rollout of, a technology platform allowing individuals and businesses of all sizes to create advertising campaigns on TV in just two clicks.

The official announcement took place on Tuesday, April 16th, at the NAB 2024 Conference, held at the Las Vegas Convention Center from April 13th to 17th, 2024. introduces a turnkey solution that gives brands the opportunity to place ads on connected devices across all platforms globally, including iOS, Android, Roku, Amazon Fire TV, Vizio, Hisense, and many more.

With a two-click setup process, advertisers of all sizes can now launch video advertising campaigns across streaming platforms and channels worldwide.

Speaking on the CreateAds Platform, Stephen L. Hodge, CEO of OTTera, shared, "With, we're revolutionizing the streaming TV advertising landscape by providing brands with unprecedented flexibility, scale, and control. Our partnership with Thoughtful Agency has enabled us to create a game-changing platform that empowers advertisers of all sizes and budgets to reach global audiences with ease. We're excited to unlock the full potential of streaming TV advertising and help brands maximize their impact in this rapidly evolving space."

Key platform features include:

  • Unlimited Self-Managed Ad Campaigns offering brands flexibility and scale.
  • One Account Multiple Advertisers, perfect for Agencies and Digital Marketing Professionals ready to expand their offerings.
  • First of its kind automatic Video QR Codes that make TV advertising immediately actionable.
  • Custom Landing Pages, meaning organizations can set up and convert end-to-end campaigns.
  • No Minimum Budget puts brands in complete control of spend.

With a suite of conversion-focused features, comprehensive performance tracking data, and access to a global network of streaming platforms, Create Advertisers are well-positioned to maximize the attention of TV global audiences.

Commenting on the partnership, Tahirah Banks-Webster, CEO of Thoughtful Agency Inc., stated, "We are very excited about the level of access CreateAds brings to global businesses seeking to reach audiences on streaming TV. Partnering with OTTera has supercharged our mission to amplify the voices of brands and individuals globally, many of whose stories often go untold. Our focus was simplicity: now, with just 2 clicks, anyone, anywhere can share their story in the fastest-growing advertising ecosystem in the world. That’s powerful, and we're thrilled to be at the forefront of it all."

As a new platform launched from AdNet+ and in partnership with Thoughtful Agency, Inc., CreateAds brings together the expertise of industry-leading teams.

About Ottera

Founded in 2017 and headquartered in Los Angeles, OTTera is a leading white-label service provider specializing in seamless content distribution and monetization across all platforms. With a comprehensive suite of products and services that offer development, distribution, and monetization.

From highly customizable streaming applications with rapid speed-to-market capabilities to certified playout for FAST channels on global platforms, OTTera ensures dynamic content delivery solutions. With a strategic presence across multiple countries, our dedicated team is committed to providing unmatched support, optimizing our customers' growth at every step of the way in a cost-effective manner.

More information available on or by following OTTera on LinkedIn. For all media inquiries, please contact

About Thoughtful Agency:

Thoughtful Agency Inc., an internationally recognized technology and marketing firm, boasts a decade-long track record of success in implementing technology-driven marketing campaigns for global brands. Learn more about Thoughtful at

Connect with us

Attendees of the NAB 2024 Conference are invited to schedule private demos with the team by emailing

Get exclusive deals and first access on launch day when you visit

Connect with us at NAB 2024 and discover how CreateAds is reshaping the future of advertising on Streaming television.

For all media inquiries, please email